“Club promoters are so secretive because it’s an easy job and you make tons of money and get paid to party!”  Someone told you that at a party or you read it online and now decided to become a club promoter.  Tonight is your big night.

You did everything right.  You got a great deal on the hottest act (you know they’re hot – you’re their biggest fan).  You’ll be the first one to bring them to your city.  You even outsmarted your competition by making fake Facebook accounts of hot girls to promote your event (your secret weapons).  Now all you have to do is sit back and watch the crowds come through the door. What will you buy with all that money?  A new track suit?  Some pointy boots?

In a few short hours, you’ll be the king of the club.  Djs hoping you will book them will be buying you shots and giving you drugs.  You’ll throw around drink tickets like they’re candy.  Every now and then you’ll go up to the DJ booth to bump fists with the DJ or do a shot together.  Drunk girls will give you free lap dances at your table.  The club owner will shake your hand.  it will be awesome…

Cut to:

It’s 11pm and only a few close friends have shown up.  It’s still early but that $3,000 bar guarantee the club said was easy to hit is starting to worry you.  You were going to use some of the bar percentage you made to pay the DJs.  Now you may actually owe the owner money at the end of the night. Oh fuck.  You need a drink.



Around 1am, you’ve used all the drink tickets yourself so you can get wasted to kill the pain.  Ironically, those “free drinks” turn out to be the most expensive drinks in your life.  Nobody who said they were coming showed up.  The DJs now have a poor image of you.  The few friends who did show up are faking having a good time because there is bad energy because everyone is staying just to show their support and not because they are really having a good time. You realize you now owe the club owner money.  But what’s even worse then losing the respect of people in the industry, making your friends uncomfortable and losing thousands of dollars is that your ego is now hurt.  Why didn’t people show up?  They said they were coming.  They RSVP’d on Facebook!  Maybe they don’t love you :(

The above is a true story and has happened to me and countless promoters before.

Losing your ass on a night is almost like a rite of passage as a promoter but for many it’s a decision to change careers and dreams.  In a series of articles, I’m going to talk about all the disasters I’ve overcome while learning to promote in Hollywood and give you all the tricks and shortcuts I’ve learned along the way.  I’m going to teach you how to best use social networking to engage people, how to build your list and manage email/text blasts and your Blog/Twitter/Facebook.

In this economy, it takes smart promoting, creative thinking and building teams to be effective.  What I’ve learned will help not only club promoters but people trying to promote their band.  Actors trying to promote themselves, rappers, DJs, small business owners, anyone wanting to build a loyal following and create relationships with groups of people.

Check back frequently, I’ll be adding info daily.


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